ACRE | 2025

With our first year shaped by uncertainty and a challenging economic climate, we’ve stayed true to this belief, proving that creativity isn’t an indulgence—it’s a powerful tool for resilience and progress. Like the leaves of a tree, our work is part of a larger cycle: capturing light, transforming it into energy to lay the groundwork for what’s to come. There’s a profound beauty in these cycles—in the way growth and renewal often happen out of the challenges we face.

This is reflected in how in today’s rapidly changing world audiences expect brands to evolve, adapt, and surprise perpetually. A strong identity can no longer be a static symbol or tagline—it’s a dynamic system that flows with culture, constantly adapting to stay relevant.

This year, we’ve had the privilege of working with the Design Museum London to design a digital tool demystifying sustainable fashion production, helped launching ARIA-i, an AI product that’s an expert in classical music, crafting a bold brand identity for music publishing platform Kordl (set to launch in 2025), supporting lighting brand Raasch during their growth phase, animating a campaign for ISTD Awards and helping Prose launch their creative company. Along the way, we’ve expanded our team, moved into a new studio space that reflects our values and approach and listened to some exciting playlists.

It’s been an extraordinary year and these achievements are built on deep roots: the trust and collaboration of our clients, the dedication of our team and collaborators, and the shared belief in design’s potential for positive impact.

Here’s to the year ahead — new branches to climb, deeper roots to grow.
—Jonas

On growth